Cyfrowy Polsat in upbeat mood

The leading Polish DTH platform Cyfrowy Polsat, which ended 2008 with 2.73 million subscribers, has outlined its strategy for this year.

Quoted in Wirtualne Media, its president Dominik Libicki said that the platform expects to introduce more HD channels to its offer and to further develop the MVNO operation it launched in September 2008.

It also plans to start offering internet access and is currently considering which of a number of technologies, including satellite, BSA and CDMA, to employ.

Although Libicki was bullish about the prospects for pay-TV services in Poland in the current economic downturn, he did concede that the market is becoming increasingly saturated and there are only a finite number of subscribers to chase.

As of the end of 2008, there were already 4.7 million receiving DTH services, along with 4.5 million connected to cable networks.