ASN joins StarHub

New US-sports-focused channel All Sports Network has been busy again – this time signing a carriage deal with Singapore’s digital-cable operator StarHub. The deal follows two agreements in the last month with Hong Kong pay-TV platforms.

Launching on Friday (Jan 30), the standard-definition channel will broadcast 24 hours a day and include over 20 games live every week from various American sports. The high-definition version will be available from February 10 as part of a bundled package, the ASN Pack, priced at S$20.

A free two-week preview of the standard-def channel will try to entice StarHub’s customer base to take the new channel.

Ong Bee Lian, StarHub’s Head of Pay TV & Entertainment, said: “We are delighted to enhance our sports line-up with ASN and offer viewers more choice and a deeper array of content. The channel will give viewers unparalleled access to comprehensive American sports action and strengthen our position as the leading sports content provider in Singapore. We are confident that with its growing roster of exciting programming, ASN will soon become a staple in the homes of many sports enthusiasts.”