Baby First launches in Portugal

An agreement between Portugal's cable and satellite operator ZON TV Cabo and baby-targeted channel BabyFirst sees the channel arrives in Portugal in Portuguese. BabyFirst will be offered to ZON TV Cabo's subscribers as an extension of their basic package.

"It's an innovative, fun and revealing channel," according to Jorge Graça ZON TV Cabo's Product Director.

BabyFirst has been awarded with several acknowledgements from family organizations and children's development. Its programming has been supervised by a group made up of children's sociologists as well as educators and paediatric professionals.