MTG goes with TV3 PULS for Denmark

Modern Times Group is to launch its TV3 Puls channel as a free-to-air service for Danish viewers on March 23.

“TV3 Puls is a broad appeal general entertainment channel targeting an audience of 15-49 year old men and women. The channel will be available in more than 50% of Danish TV households from launch via satellite on Viasat’s own DTH platform, in Denmark’s largest cable TV network – ‘YouSee’ – and on IPTV. Further distribution agreements will be added moving forward,” says the MTG statement.

TV3 Puls will broadcast exclusive live coverage of the Formula One motor racing and MotoGP motorcycle grand prix championships, as well as blockbuster movies, top drama series and popular lifestyle programmes. The first week’s coverage will also include Denmark’s 2010 World Cup qualifier with Malta.

TV3 Puls will join Viasat Broadcasting’s existing TV3 and TV3+ free-TV channels, which have a combined commercial share of viewing amongst 15-49 year olds of approximately 22%. Viasat is the second largest media house in Denmark in terms of audience and market share. The new channel will be positioned between the female skewed TV3, and male skewed TV3+, and will target both men and women within the 15-49 demographic.

Hans-Holger Albrecht, President/CEO of MTG, commented: “The launch of TV3 PULS is in line with our overall strategy to build an integrated media house offering the very best in TV entertainment.”