NHK re-launches international TV channel
On 2 February, the revamped “NHK World TV” started broadcasting at 0900 Japan Standard Time, the broadcaster NHK announced this week. The new NHK World TV offers an all-English language broadcasting service 24 hours a day. With the new channel identity “Your eye an Asia”, NHK World TV will feature news bulletins every top of the hour, opening a new window on the world’s most exciting region, Asia.
The new NHK World TV lineup will mirror the kaleidoscopic appeal of Asia and Japan, from current affairs to traditional/contemporary culture, such as Japan’s anime and music. This month, NHK World TV will focus on Kyoto, Japan’s ancient capital that retains a unique capacity to offer visitors intriguing insights and scenes of breathtaking beauty. Also, Olympic gold medallist swimmer Kosuke Kitajima, violinist Midori Goto and other world-prominent Japanese men and women will be featured in special interviews co-produced with Japan’s five leading commercial broadcasters.
NHK World TV is currently viewable via satellites and cable TV services to more than 80 million households around the world. NHK World TV further aims to expand its reach to 110 million households by March 2009. Programs on NHK World TV will also be available on the NHK World website. In December 2009, NHK World TV plans to start broadcasting in high definition, to enrich its service to the global viewers.
NHK (Japan Broadcasting Corporation) is Japan’s public service broadcaster, which holds the largest domestic and international television network in Japan. It offers five domestic TV channels (2 terrestrial, 3 satellite, 1 dedicated to HDTV), and three radio services in Japan. It also broadcasts two international television channels, one in Japanese language and the other NHK World TV (NHK World TV originally started in 1995 as a service for Japanese expatriates offering news both in English and Japanese), and international radio services available in 18 languages.