BSkyB wins 5th soccer round
BSkyB has been awarded a fifth group of English Premiership soccer matches for the 2010-2013 season. The news places rival pay-TV operator Setanta in a most precarious position.
The extra batch of games means that Sky now controls more than 80% of the soccer TV coverage. Setanta gets the sixth group of matches, one group less than it currently screens.
By any measure Setanta’s position is worse with just 23 games, albeit with kick-offs late on a Saturday afternoon. One slim possibility is that Setanta sub-leases Sky’s other games although the rules currently do not permit sub-trading in rights. Disney-owned ESPN failed to win any rights. BSkyB paid a total of £1.62bn for its bundle of TV rights.