BBC taking Pryde in Distribution
The BBC has named Alix Pryde as the new controller of BBC Distribution. She replaces Richard Waghorn who has left the BBC to become chief technology officer for the South African public broadcaster SABC.
Previously chief adviser to Caroline Thomson, the BBC’s chief operating officer, Pryde will be responsible for the negotiation and management of broadcast distribution contracts across television and radio. This includes the technical aspects of digital switchover and advising the Executive on future broadcast distribution developments.
Pryde joined the BBC seven years ago, initially working in BBC Radio & Music Strategy. She was later promoted to head of strategy for BBC News. She was named Shell’s ‘Media Woman of the Future’ at the end of last year and as one of Management Today’s ‘35 under 35’ young businesswomen to watch in 2008.