New German home-shopping channel

German home-shopping broadcaster HSE24 will launch its sister channel HSE24 Extra on February 23. The digital spin-off service, which complements the main channel and the online-shop, will give customers more variety.

In short sequences, mainly special offers will be presented. HSE24 Extra will also be used as a test-ground to trial new shows and product categories for the main channel. The 24 hour service, of which 21 hours will be presented live each day, will be available in digital on Astra (19.2° East).

HSE24 Extra will replace existing sister channel HSE24 Digital, which targets viewers outside Germany. The home-shopping network, which is backed by German retail company Arcandor, announced the plans for the new spin-off service in November 2008.