Premiere offers Bundesliga to non-subscribers

German pay-TV operator Premiere is opening its coverage of soccer’s Bundesliga to non-subscribers.

From the 2009/10 season live games will be transmitted on the internet, CEO Mark Williams announced in Munich. Access will be open to non-subscribers, who will then pay a set amount per match. Premiere subscribers will receive a discount, but Williams did not reveal pricing details.

Premiere already transmits games from other leagues and tournaments such as the Champions League, UEFA Cup and Premier League live on the internet for between €5 and €10 per match. In contrast to Premiere’s cable and satellite subscribers, internet viewers do not require a set-top-box or smartcard. A broadband internet connection is all that is needed.

Premiere acquired the Bundesliga rights for the four seasons until 2012/13 from German soccer association DFL in November 2008. In addition to the pay-TV rights via cable and satellite, the Munich-based broadcaster was also awarded for the first time the right to screen all matches live as web-TV.