Nova Cinema viewership grows
February 17, 2009 | 09:07 UK
The Czech film channel Nova Cinema is growing rapidly in popularity.
Data produced by ATO-Mediareserach shows that it claimed an audience share of up to nearly 2% in the seventh week of this year in its target 15-54 age group.
This was the highest figure recorded since audience measurements of the channel began in April last year.
Nova Cinema is one two thematic channels currently operated by CME-owned Nova TV, the country’s leading broadcaster.
It will shortly be joined by a Czech version of MTV.