Eurosport breaks net viewing records

Eurosport has posted record numbers of online visitors for its sites in Russia and China.

In the former, it scored 144,220 daily visitors on February 15 during the Biathlon World Championships, or 11% than the previous highest figure in January.

Meanwhile in the latter, its two co-branded Chinese language sites achieved 560,000 daily visits on February 12, with over 1.8 million pages viewed.

Eurosport has had 10 websites in nine languages since the launch of one in Poland in January.

It claims to be Europe’s leading online sports destination, with up to 9.9 million unique visitors per month.