Premiere to launch open window

The German pay-TV operator Premiere is to launch an open window called Premiere Vitrine and has applied to the Bavarian media authority for a licence.

The new channel would be used as a marketing tool to attract new subscribers to the service. In the past few years, Premiere has been struggling to make premium pay-TV a success in a country with an abundance of FTA channels.

Premiere Vitrine could be a stand-alone channel, but it could also be an open window on one of the main Premiere channels. Canal+ in France has been using a similar open window as promotion for its premium services.

Just recently, Premiere announced the closure of its FTA channel Giga TV