Broadcasting Commission of Ireland signs contract for multi-city FM service


The Broadcasting Commission of Ireland (BCI) has signed a contract with Choice Broadcasting Limited (trading as 4FM) for the provision of a music driven multi-city FM service. The first service of its kind, 4FM will broadcast to Dublin City, County and Commuter belt, Cork City and County, Limerick City and County, Galway City and County and County Clare.
4FM will commence broadcasting on 27 February and will provide a broad mix of music ranging across five decades, as well as specialist programmes on specific music genres including jazz, songs from films and shows and, soul. Speech output will include regular news bulletins, sports, travel and traffic reports and a range of information and features. 4FM’s primary target audience is the over-45’s.
Speaking about the contract signing, Conor Maguire, Chairperson of the BCI said “We are delighted to sign this contract with 4FM, the first contract of its kind in Ireland. The Commission believes that this multi-city service is a unique offering which will bring diversity from a content and listenership perspective. I would like to wish all involved in 4FM every success in launching the station and for the duration of their contract”.
Choice Broadcasting Limited was awarded the licence for the multi-city service at the BCI Board meeting in January 2008. The station will broadcast on the following frequencies from 27 February:
Limerick, Clare, Galway: 104.2/104.9 MHz
Dublin & Commuter belt: 94.6/94.9 MHz
Cork: 94.8/95.4/97.4 MHz