India DTH satellite a bright spot

The worldwide market for pay-Direct-to-Home (DTH) satellite television rose significantly in 2008, with an estimated 18% rise in subscriptions, reports market research specialist In-Stat. The primary reason for this increase was strong growth in the Indian market, which more than doubled to about 9 million subscribers at the end of 2008, the high-tech market research firm says.

"India now has five pay DTH satellite providers with a sixth expected to enter the market early in 2009," says Mike Paxton, In-Stat analyst. "Additionally, in the Asia/Pacific region, China is likely to introduce a pay DTH satellite service in 2009 or 2010, which will help sustain strong growth in Asia."

In-Stat’s numbers show:
• There will be nearly 200 million DTH pay-TV subscribers worldwide by 2012.
• Worldwide revenues will eclipse $142.7 billion by 2011.
• Eastern Europe had the strongest regional subscriber growth rate in 2008, with an increase of 63.5% over 2007.
• Subscribers in Russia more than doubled from year-end 2007 to mid-2008 to nearly 3.8 million.