Hulu blanks Boxee
Hulu is bowing to the demands of its content masters and has asked to be removed from Boxee’s media centre platform. Boxee had no formal relationship with Hulu and was just gaining some traction with users. Up to this point, Boxee had provided access to Hulu, Netflix, ABC, CBS, MTV and more for free.
Hulu CEO Jason Kilar explained in a blog post: "Our content providers requested that we turn off access to our content via the Boxee product, and we are respecting their wishes. While we stubbornly believe in this brave new world of media convergence — bumps and all — we are also steadfast in our belief that the best way to achieve our ambitious, never-ending mission of making media easier for users is to work hand in hand with content owners. Without their content, none of what Hulu does would be possible, including providing you content via Hulu.com and our many distribution partner websites."
Boxee blogs: "two weeks ago Hulu called and told us their content partners were asking them to remove Hulu from boxee. we tried (many times) to plead the case for keeping Hulu on boxee, but on Friday of this week, in good faith, we will be removing it."
Hulu’s move and earlier actions from Apple (AAPL) to prevent Boxee from running on an Apple TV highlight how Boxee is not entirely in control of its destiny. The company received $4 million in VC funding from Union Square Ventures and Spark Capital last year.