Samsung still the world's biggest TV brand, accelerates ahead of main rival Sony
Samsung has been named the world’s biggest TV brand for the third year running. In a ranking of the world's biggest players based on 2008 sales data, market analyst DisplaySearch has placed Samsung clearly at the top of the pile.
The South Korean giant sold 21 million LCD TVs in 2008, giving it a 21.9 per cent market share worth $24.4 billion. The company is now some way in front of second placed Sony, which commands a 13.1 per cent of the market (worth a paltry $14.6 billion).
LG Electronics comes in third with 11.2 per cent (worth $12.5 billion), Panasonic fourth (8.2 per cent) and Sharp fifth (7.4 per cent).
However, the cash looks likely to drain from the market during 2009. Quixel Research says that while the flatscreen market grew 14 per cent in 2008, its value is decreasing fast. 'The numbers foreshadow a tough future as far as LCD TV revenues are concerned,' says Quixel’s Tamaryn Pratt.
DisplaySearch appears to concur. It confirms that LCD shipments for Q4 2008 fell for the first time ever, dropping 2 percent from 8.9 million units in 2007 to 8.7 million in 2008.