BBC Prime joins Showtime

Middle East pay-TV operator Showtime Arabia has added BBC Prime, the BBC’s main entertainment-based service, effective March 1. BBC Prime is also available on the Orbit platform.

Showtime Arabia will include the channel as part of its basic tier. The channel from BBC Worldwide provides audiences with a diverse mix of the very best programming from both the BBC and independent producers in the UK.

BBC Prime, a 24 hour channel, will be available free of charge to all Showtime Family, Movies, Premier and Platinum subscribers, presenting a mix of entertainment shows from award-winning comedies and dramas to ground-breaking documentaries and lifestyle series offering ideas on cooking, fashion, gardening and interior design.

The channel says it opens a window to a wider world with its wealth of BBC natural history and documentary programming and is the home of the UK's most talked-about dramas such as Eastenders, Spooks and Waking the Dead, plus perennial comedy favourites and offbeat smash hits, including Absolutely Fabulous and Little Britain.

Marc Antoine d'Halluin President and CEO of Showtime Arabia said, “We are very happy to extend our relationship with BBC Worldwide by offering BBC Prime to our subscribers. The new channel will complement the wide range of British must-see programming available on Showtime including Sky News, BBC Lifestyle, and the full and exclusive coverage of the English Premier League.”