Dave+1 rebranded

Following its acquisition of an additional slot on Freeview for a Dave +1 service in January of this year, UKTV is breaking with traditional broadcasting conventions to rebrand this time-shift channel as Dave ja vu as part of its ongoing activity to create a portfolio of multiplatform brands. Dave ja vu will replace Dave +1 on all platforms immediately and is thus available to view in 17.5 million homes nationwide via Freeview, Sky Digital and Virgin Cable.