Successful year for Belgacom TV

March 6, 2009 | 08:02 UK

ILLUSTRATION BRUSSELS BELGACOM TOWERBelgacom TV has said its growth in 2008 exceeded that of the previous year, with 201,000 new subscribers. A strong fourth quarter saw 63,000 net additions, bringing the total TV customer base to 506,000 by the end of 2008.

A real turning point was the launch of Belgacom TV over broadband in 2005, when for the first time Belgian households were offered a true alternative to cable, the company said in a statement.

Belgacom added that it managed to increase its market share in the digital TV domain to a strong 30% by the end of 2008. The number of homes passed also increased significantly: at the end of 2008, over 86% of Belgian households could access Belgacom TV and more than 64% could watch in HD.

In 2008, Belgacom added 201,000 new TV users, a considerable rise compared to the 166,000 in 2007. Customer growth peaked in the fourth quarter of 2008, with a total of 63,000 net additions, due to successful year-end promotions.

By the end of 2008, the IPTV operator had a total of 506,000 users, including the growing number of customers connecting a second TV set, which stood at 65,000 customers.

Despite the year-end promotions, which impacted the ARPU in the fourth quarter, the overall 2008 TV ARPU continued its positive evolution and grew 7% to 17.20, compared to 16.10 in 2007.

An important driver of this continued improvement is the success of on demand services.