TBWA secures Czech digital contract

The advertising agency TBWA was won the contract to promote the transition from analogue to digital broadcasting in the Czech Republic.

According to HN, the media campaign for the transition will cost CZK19 million (690.000).

The transition to digital broadcasting is well under way in the Czech Republic, with around 60% of the population already able to received DTT programming.

This figure is expected to rise to 88% by the end of the year.

ASO is being undertaken on a region-by-region basis, with Prague set to become the first major part of the country to go all-digital.