Ad joy for TVP, Viva Polska
February was an extraordinarily good month for ad income for the Polish public broadcaster TVP and the thematic channel Viva Polska.
Data produced by TNS OBOP for Wirtualne Media shows that TVPís first channel secured revenues of PLN119,370,152 (Ä25,41,421) and its second PLN79,146,961, or 16.9% and 23.8% more than in the same month in 2008.
Viva Polska, on the other hand, posted PLN26,383,855, a year-on-year increase of 143.1%.
The biggest falls in ad revenues among the main broadcasters were at TV Puls (-21.8%) and Polsat (-12.3%), and 4fun TV (-39.4%) and TVN24 (-16.1%) among the thematic channels.