TF1, M6 introduce new ad break

Following the promulgation of the new broadcast law by President Sarkozy, French private networks TF1 et M6 have announced they will progressively introduce a second ad break into movies and magazine programming.

TF1 started yesterday during the broadcast of a daytime TV drama while M6 will introduce a new ad slot as of March 15 in access and prime-time magazines Capital, D&Co and Zone Interdite.