13éme Rue tops French cabsat viewing
Universal action and suspense 13ème Rue has topped Médiamétrie’s bi-yearly Mediacabsat survey that measures the audience of 90 channels. It reached a 1% marketshare on susbcribers vs 0.8% six months earlier. However, traditional market leader Eurosport (TF1), whose ratings are now measured daily like other channels like Paris Première, RTL9, LCI and TV Breizh, is not subscribing anymore to Mediacabsat.
French TV viewing reached 3 hours and 47 minutes between September 2008 and February 2009 and was ten minutes above the national average in cabsat households. Among these households, the marketshare of cabsat and DTT channels reached 39.4% over the period (vs 38.4% in 2007-2008). This broke down to 29.9% for theme channels, 6.5% for DTT channels and 3% for local, regional and foreign channels.
M6 women’s channel Téva came in second position with a 0.8% marketshare, up 0.1% over one year. It is followed in third place by kids channel Canal J (Lagardère Active) that tied with Comédie ! (Canal+), Disney Channel, Jetix (Disney) and Série Club (M6 and TF1). They all reached a 0.7% market share, down a significant 0.3% for Canal J over one year, but up 0.1% for Comédie !, 0.2% for Disney Channel, 0.4% for Jetix and stable for Série Club over the same twelve-month period. Jetix’ significant leap among kids channels is a good way to bow out as new Disney boy-oriented channel Disney XD will replace it as of April 1.