Astra sees growth in HDTV popularity
The market for high-definition television (HDTV) is growing in Germany, propelled by DTH satellite reception. Last year almost 219,000 set-top-boxes for HDTV reception via satellite were sold – twice as many as in 2007, satellite operator SES Astra announced with reference to current figures from market research institute GfK.
Four out of five HDTV set-top-boxes sold were for satellite reception. Altogether, the proportion of satellite models of the approximately 530,000 HDTV boxes which have been sold since the introduction of HDTV in Germany in 2005 is around 75%. In 2008 a total of 3.5 million digital receivers were sold in Germany. Satellite boxes lead with a share of 62% followed by DTT (30%) and cable (8%).
Wolfgang Elsäßer, managing director of Astra Deutschland, explained that satellite could clearly distinguish itself from competing HDTV distribution methods. “With almost 70 HDTV channels Europe-wide, Astra currently has the most attractive HDTV offer. We will further develop this leading position and envisage a channel increase to over 100 HD broadcasters by 2010,” said Elsäßer. “The high-definition offer via Astra will also grow strongly in Germany over the next 12 months.”