Verimatrix wins India IPTV biz
Software-based Conditional Access supplier Verimatrix is to protect IPTV content for Indian telco Bharat Sanchar Nigam Ltd’s (BSNL) customers.
India’s state-owned telecommunications operator – the world’s 7th largest - has embarked on a nationwide launch in conjunction with Smart Digivision Private Ltd. (SDPL), and is planning to serve more than three million IPTV subscribers in 93 cities over the next three years.
Subscribers will have access to more than 140 television channels and an extensive on-demand movie library with premium titles at no extra cost. Verimatrix’s software-based content security solution is claimed to have outperformed alternatives due to its ability to support a fully layered content protection strategy and a strong partner ecosystem. One component of that strategy is VideoMark, Verimatrix’s end-to-end forensic watermarking solution for digital video.
According to Sanjay Jain, CTO at SDPL, “In order to compete in this market, we needed to offer differentiated services that would gain long-term loyalty with our customers. Verimatrix’s security solutions and integration partnerships enabled us to successfully launch our IPTV service – more quickly and cost-effectively.”
“IPTV is changing the pay-TV landscape in India because of its ability to provide high-quality, premium interactive content in a cost-effective manner,” said Steve Oetegenn, chief sales and marketing officer. “BSNL’s deployment is a great example of how IPTV can enhance subscriber’s viewing experience with innovative one-to-one services with a stellar channel line-up. We are happy to help enable this experience through our next-generation content security solutions.”