iTV secures Polish DVB-H carriage

By Chris Dziadul | March 25, 2009 | 08:05 UK

The channel-line of Polandís soon-to-be-launch mobile TV service is starting to take shape.

According to Wirtualne Media, Telestar, the operator of the participation channel iTV, has signed an agreement with Info-TV-FM, the company recently awarded Polandís first DVB-H licence.

Although iTV, which was launched in June 2003, currently claims an audience share of 0.15% in its 16-49-age group target audience, Telestar says it aims to increase the figure to 0.50% by the end of the year.