Freesat launches first TV campaign
By Julian Clover | March 31, 2009 | 16:47 UK
Free-to-air satellite platform Freesat will go live with its first TV advertising campaign April 1.
The campaign features two ads featuring a main character enjoying the Freesat service day after day.
Produced by The Farm, the ads were shot using super fast HD stills cameras, and required over 18,000 stills to make up the 320 shots used in each advertisement.
The campaign will launch on ITV1 during coverage of the England v Ukraine World Cup Qualifier. It has been timed to coincide with Easter, one of the key sales periods in the retail calendar.
The BBC-ITV owned platform says it is now close to recording 300,000 sales.