New channels for Swiss Bluewin TV

Swiss telco Swisscom has won 11 new channels for its IPTV platform Bluewin TV distributed on its ADSL broadband networks.

New to the German language offer are Tier.TV, Deluxe Music, TIMM, Bibel TV and K-TV. For French language viewers there are Direct 8, KTO, Liberty TV and M6 Boutique. Channel 4 joins the platform from the UK along with Salute from Italy. The channels form part of the basic package. Altogether Bluewin TV offers more than 130 TV channels and 80 radio stations.

According to Swisscom, the service’s approximately 118,000 subscribers have shown strong interest in the video-on-demand (VoD) offer with around 2 million films and sports programmes having been ordered since the launch on November 1 2006. Every second Bluewin-TV customer has made use of the digital video library. Hollywood blockbusters such as James Bond - Casino Royale, Indiana Jones and the Kingdom of the Crystal Skull and Mamma Mia have been downloaded several thousand times per month, the company says.

The VoD portal contains more than 500 movies, documentaries, concerts, comedy and children’s programmes, including more than 130 in high definition (HDTV). Current titles are available from SFR6 (€4) and older productions from SFR3.5 (€2.30). The content can be viewed for a period of 24 hours.