Sky appoints Bigmouthmedia for natural search

BSkyB has been making some changes when it comes to its online marketing.

This follows the recruitment of Louise Mullocks as Head of Online Marketing last year.

Bigmouthmedia has been appointed to do the job previously done by the agency Diffiniti.

Louise Mullocks worked with Bigmouthmedia during her spell at the Carphone Warehouse.

This new arrangement will see Bigmouthmedia handling the satellite and broadband providersí online sales, link building and developing strategies for the future.

This is not the end for the Diffiniti partnership with BSkyB, as it will continue to work on the Sky TV digital account, which is worth around £23 million.

The work will include managing the online display and working with the affiliates.

Over the past few years, BSkyB has been working on extending the amount of agencies that it works with for the development of BSkyB as a whole.