A billion views for NBC Rewind

By Robert Briel

The NBC Rewind online catch-up TV service has delivered over one billion full episode streams since its launch in October 2006. The service is only available in the US.

“Users are consistently and reliably using our rewind player to catch up on their favourite shows and discover new ones.”

The announcement was made by Stephen Andrade, senior VP digital development and general manager NBC.com in a statement. “Clearly, with over a billion ’served,’ this has become a mainstream behaviour.”

In addition, NBC.com’s mobile website served 2.4 million video streams in Q1 2009. That is more than the total number of streams served in all of 2008. And Q1 2009 was the mobile site’s highest quarter yet, seeing 24 million page views, a 64 per cent increase over Q4 2008.

Other traffic highlights include NBC.com’s widgets, which have generated more than 43 million streams from January 2008 through March 2009. In the period from September 2008 through March 2009, widget streams comprised 19 per cent of total short form video streams served on NBC.com and increased the overall reach of the site online by an average of 43 per cent per month in Q4 2008 alone.