New Skies inks 5-year CNN deal

By Robert Briel | April 22, 2009

SES Americom-New Skies has announced at NAB in Las Vegas that Turner Broadcasting System, Inc. (TBS) has signed a five-year distribution and contribution agreement for CNN delivery to and from Europe and the Middle East.

Under the agreement, Turner is tapping two transponders of capacity (72 MHz in total) aboard the NSS-7 satellite, which has the reach to deliver CNN International to viewers across the EMEA region. The same spacecraft is also providing the backhaul of CNN news reports from CNN’s London, Moscow, Jerusalem and Baghdad bureaus.

“SES Americom-New Skies and its NSS-7 platform provide the coverage we must have to reach growing CNN audiences across Europe and the Middle East,” said John Ball, Turner’s VP of International Distribution in a statement.

NSS-7 is a hybrid Ku- and C-band satellite located at 338 degrees East over the Atlantic Ocean, providing coverage of Europe, Africa, the Middle East, and the Americas. The spacecraft features 49 C-band transponders and 48 Ku-band transponders.