ODG renews Virgin on demand contract

By Julian Clover

On Demand Group has signed a new four-year contract to provide content management services for Virgin Media’s on demand service.

The renewal covers rights management, editorial service management, promo production, and content operations including encoding, metadata generation, and content preparation, which ODG has been providing since the service went live in February 2007.

Workflow on the Virgin on demand platform is provided by ODG’s VZ VOD Content Management System, and parent company SeaChange’s TV Business System VOD marketing platform
ODG’s relationship with the major providers has helped secure content from Disney, Fox, HBO, CBS, Universal Music, Paramount, NBC Universal and Warner Bros.