Sportfive secures Polish football rights

By Chris Dziadul | April 23, 2009

The Polish national football association PZPN has sold its TV and marketing rights to Sportfive for the period 2010-2020.

The deal, which replaces one up to 2014, is worth almost 100 million.

Sportfive is a long-time partner of PZPN and beat off a challenge for the right from UFA.

Interestingly, the new agreement covers much more than previous ones, including teams trained by Polish managers in Western Europe.