Ads prefer thematic channels, says Conect

Conect, Spain's association for attracting advertising to thematic channels, claims in a new report that viewers of thematic channels are more passionate toward their content than viewers of conventional TV stations.

Conectís report concludes that advertisers need to look for a specific viewer for every product and at the same time address advertising campaigns to people with more influence in their surroundings.

In particular the report refers to technologies and the motor industry as among the leading advertisers. Here the followers of thematic channels tend more to recommend the brands they see in the ads than viewers watching ads on conventional TV, so they can multiply the effect of an advertising campaign.

Finally Conect considers the internet as an ally rather than a competitor because advertising campaigns can be launched at the same time on the thematic channels and on the internet.