Mediaset adds two movie channels

By Branislav Pekic | April 27, 2009 | 10:02 UK

Italian commercial broadcaster Mediaset is adding two new movie channels to its DTT pay platform, Mediaset Premium, from May 8.

Premium Cinema will offer a selection of movies from recent years as well as a number of film premieres just months after their cinema release: 12 movies a day, with more than 100 movies each month, in 16:9 format and without ad breaks. Subscribers will also be able to select the original audio and subtitles in two languages for every movie.

Studio Universal is an NBC Universal owned movie channel and was carried until June 2008 in Sky Italia’s pay-TV offer via satellite before being replaced by MGM. The channel airs classic movies 24 hours a day: 11 titles a day, in the 16:9 format.

Mediaset Premium has some 3.3 million subscribers and the subscription costs €12 a month.