Virgin1 to go 24 hours on Freeview
Monday, April 27 2009,
Virgin Media Television's flagship entertainment channel Virgin1 will broadcast 24 hours a day on Freeview from May 20.
The channel, which presently only broadcasts for 12 hours per day on the digital terrestrial platform, will remain on channel 20 but because it is moving from multiplex D to a new 24 hour slot on SDN multiplex A, some viewers will need to perform a "rescan" on their Freeview device after the move. A new one hour timeshift, Virgin1+1, will broadcast on the existing 12 hour multiplex D slot, but no electronic programme guide number has been confirmed yet.
"This is great news," said Jonathan Webb, executive director of Virgin Media Television. ". Ever since we launched Virgin1, we’ve been itching to give Freeview viewers more of what they love. I’m delighted that they will now be able to satisfy their appetite for up-front entertainment throughout the day, and catch up with their favourite shows an hour later during peak times."