HD content for BBC iPlayer via Virgin

BBC and Virgin Media today announced the launch of HD content on iPlayer through Virgin Media's TV platform.

The move means that Virgin Media is the first TV service to make BBC iPlayer available in full screen picture quality directly to its customers.

"As more households become HD-ready, we're keen to ensure that Virgin Media customers benefit from the most advanced digital TV service possible," said Virgin's executive director of content acquisition Katharine Burns Rivington.

"BBC iPlayer has been a huge success on our TV platform and we're thrilled to be expanding the service with HD content. We're looking forward to increasing our lineup of broadcast HD channels over the next few months and combining the very best of HD and on demand TV."

BBC controller Rahul Chakkara added: "There's a real appetite for BBC iPlayer on TV screens and the addition of the BBC HD programmes further adds to its appeal. HD lets viewers enjoy their favourite programmes in exceptionally vivid colours and crisp pictures, perfect for the TV screen."

The BBC HD channel is now available for catch up on BBC iPlayer through Virgin Media.