Polish ad market slumps

By Chris Dziadul

Poland’s ad market was worth PLN1.65 billion (€378.6 million) in Q1, according to data produced by the sales house MPG and published in Wirtualne Media.

The figure was 8.8% down on the Q1 2008 total, with the only sector showing any growth being the internet (+7%).

TV, which accounted for 50.6% of total spend, was 6.2% down on Q1 2008, though the sharpest fall was seen in the ‘other’ category (-20%), which includes in store TV and product placement in film and TV.