Multichoice secures Sony content

Chris Forrester

Multichoice has signed a “multi-year deal” with Sony Pictures TV for its Sony Entertainment TV (SET) channel. The deal sees SET reach a potential 2m subs throughout sub-Saharan Africa on Multichoice’s DStv bouquet.

Nigeria, Kenya, Uganda, Ghana and Tanzania are amongst 40 countries that can now view SET.

Beginning May 6, SET says it will “blanket” Sub-Saharan Africa when it launches on both DStv’s Premium and Compact bouquets, bringing the total number of subscriber households for SET in Africa to over two million. At the same time, SET in South Africa, which has been on the air since November 2007, is also now available on both the Compact and Premium bouquets with DStv.

“Expanding SET distribution both within South Africa and across Sub-Saharan Africa is an exciting development for SPT,” says Ross Hair, EVP/international networks, SPT. “We look forward to continuing our close partnership with MultiChoice, geared to delivering outstanding entertainment to Africa's growing pay-tv audience."

“Having launched in South Africa exclusively on the Premium bouquet in November 2007, SET has established itself as the ultimate entertainment channel with a mix of programming genres that appeal to a broad spectrum of viewers in the 18 to 49 year old demographic. Innovative and critically acclaimed series include the multi-award nominated The Late Show with David Letterman, the recently debuted Leverage, the Emmy Award-nominated Rescue Me and such Emmy Award-winning series as The Amazing Race, The Shield, The West Wing and Will & Grace,” said an SET statement.