Aus suppliers Get Ready for digital

Rose Major

Australia’s federal government has welcomed the large number of television manufacturers, suppliers and retailers which have joined the country’s new, non-compulsory digital TV labeling scheme.

"The support of major television brands and retailers to carry the Government's 'Get Ready for Digital TV' labels will help people to understand how simple the switch to digital TV can be," the Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy, said. "This is a large-scale national format change and I welcome the support of leading television suppliers and retailers to label their products as digital-ready.

Major suppliers whose products now carry the Get Ready for Digital TV labels include Sony, LG, Toshiba, Sharp, Palsonic, Bush, Grundig, DGTEC, Strong, TiVo, Draco, Soniq, Sanyo, Beyonwiz, Digitel +, Homecast, Healing, Wintal, TEAC and Digital View. Retailers including Radio Rentals, Clive Peeters and Warehouse Sales and many members of the National Associated Retail Traders of Australia are also supporting the labelling scheme.

The labels were developed in consultation with the industry and will be distributed to retail outlets over the coming weeks. An information campaign on television is already underway.

Digital Switchover Taskforce Executive Director, Andy Townend said: "I welcome the continuing support of television suppliers and retailers for the 'Get Ready for Digital TV' campaign and look forward to further cooperation with the industry."