S4C chooses Ensequence for interactive TV services deployment

S4C has chosen interactive television company Ensequence to create and deploy interactive television services to UK Freeview viewers and Sky viewers.

According to S4C, this represents the first multi-platform deployment for Ensequence in the UK. Ensequence has chosen MHEG Presenter technology from Strategy & Technology (S&T) to deliver the enhanced services on the Freeview platform.

The interactive television system offers interactive information including national and regional news, weather reports, TV listings and sports scores in both English and Welsh and can be accessed via the red button.

"By working with Ensequence and S&T, we are able to quickly and affordably update and manage our interactive TV content," said Arshad Rasul, Director of Broadcast and Distribution at S4C. "The combination of Ensequence and S&T improves our editorial efficiency and supplements S4C's editorial content while streamlining the content management process."

"We are happy to work with S4C to provide them with an interactive TV solution that enables scale in terms of the creation of a large volume of iTV experiences and deployment across multiple distributor platforms," said Roger Demuth, SVP Services and Support at Ensequence.

"S&T is the premier MHEG specialist in the UK market, and we chose MHEG Presenter because it provides a cost-effective mechanism for the presentation of large amounts of information on the Freeview platform."