Canal+ seeks campaign assistance
Pascale Paoli Lebailly
French pay TV group Canal+ is asking France Télé Numérique, the government body in charge of public information about the end of the analogue service, to help finance its own campaign to inform its viewers about switch-off.
According to daily Les Echos, the encrypted channel doesn’t want to pay for the campaign to inform viewers from Provence Alpes-Cote d’Azur (PACA) that Canal+ switch-off will take place this year, a few months before other regions turn digital too.
Indeed, Canal+ Group has decided to anticipate the official November 30, 2010 switchover and announced that its own digital conversion will take place later this year in the PACA region and by December 6, 2010 in other regions.
But the group doesn’t want to share in the cost of the €149 million campaign for the country’s digital switchover after 2010. Canal+ said it is ready to pay €8 million in 2011 in return for France Télé Numérique financing part of its 2009-2010 communication campaign, evaluated between €8 million and €11 million.