Premiere Sky is from July
The pay-Channel will premiere in July, its new pay-TV offer under the name Sky to start. That gave the pay-TV broadcaster announced on Thursday.
The objective is, through the changes the customer a totally new viewing experience to offer, said the chief executive Mark Williams in Munich.
Source: sat + kabel
New pay-TV service launches in Germany and Austria
• New offer trades under the name Sky
• From July 2009 customers will benefit from the extensive improvements
• Renaming the Sky Premiere AG in Germany AG subject to the approval of shareholders
• Extraordinary depreciation of the mark Premiere
• No impact on existing customer contracts
Munich, 14 May 2009. Premiere AG, in July 2009 a new pay-TV service launch. The new offering is called Sky and the offer to replace existing Premiere.
Mark Williams, Chief Executive Officer: "I am delighted that our plans for a new pay-TV service announced. The aim is to change the customer a totally new viewing experience to offer. The renamed Sky underscores our willingness, in Germany and Austria, an entertainment offering world-class offering. The Sky brand stands for an unparalleled selection of TV entertainment, high-quality program that subscribers only find here at home for innovative offerings and a high level of customer satisfaction through an extensive service. The many improvements will be from July to come into force. Our customers can look forward to further improvements in the coming months and years ahead, look. "
The Board has, with the consent of the Supervisory Board decided to premiere the brand not be used. Therefore, the value of the mark in the 2nd Premiere Quarter will be fully depreciated. This reduces the net in the 2nd Quarter to 256.1 million €. The net effect resulted from the depreciation of the book value amounting to € 331.6 million and an offsetting deferred tax income of € 75.5 million.
Subject to approval by the Annual General Meeting will be the name of the company of Premiere AG "to" Sky Germany AG "should be amended.
Today's announcement is another step in the strategic realignment of the company. In the past six months, the new management already significant success: the closure of the security gap, securing rights to the Bundesliga in 2013 and a successful recapitalization. The decision, a new offering under the Sky brand to market, is part of the objectives of management, a stronger customer focus and to pay TV in Germany and Austria to make a breakthrough.
Today's decision has no impact on existing customer contracts. Nevertheless, all Premiere subscribers have the option of the new offer from the launch of Sky in July to take over. Details on a new pricing structure and offer the beginning of June to be announced.
The mark of Sky and related trademarks have been licensed by BSkyB.