Catch-up breaks Orange movie talks
Pascale Paoli Lebailly
As it entered its final phase of negotiations, French telco Orange’s TV agreement with France’s movie industry broke down over a catch-up TV clause, reports daily Les Echos.
Due to be closed during the Cannes film festival, this investment agreement suddenly overturned because of a clause lately introduced by Orange. The agreement would be in doubt if regulations about chronology changed as far as catch-up TV is concerned. “The introduction of this clause that could challenge the whole agreement was a surprise for all filmmakers,” said ARP, the civil society of authors, directors and producers, wondering about Orange’s real will to close the deal.
Through this agreement, Orange, whose strategy is based upon exclusivities, was engaging itself to pour €75 million over three years into French movie production.
At the end of last year, it had already inked a deal with five movie professional structures to invest 6% of the revenues of its Orange Cinema Séries channel into the production of audiovisual works.