France: TV advertising down 5% since Jan
Pascale Paoli Lebailly
Latest figures from research company Yacast show a 5% setback for French TV advertising over the last four months, coinciding with the end of public service broadcasting prime-time commercials.
From January 5 to May 24, the total revenues of the French TV market reached €2.4bn. The fall was limited because of good results from DTT (up 66%) and theme channels.
Ad revenue levels of the six traditional free TV networks hit the red compared to the same period of 2008. Despite Canal+’s 30% increase, TF1 and M6 ad revenues respectively fell 14% and 16%.