Polish leaders lose market share

By Chris Dziadul | June 2, 2009

TVP was still the most popular broadcaster in Poland this May, though the audience figures for its two main channels were down on 12 months earlier.

According to data produced by AGB Nielsen Media Research, TVP1 and TVP2 claimed 21.30% and 16.20% of total individuals respectively, as opposed to 22.60% and 17.30% in May 2008.

TVN accounted for 16.10% (17.70% in 2008) and Polsat 14.30% (15.30%).
TVN was the most popular thematic channel, though its share (1.80%v 1.90%) was also down on 12 months earlier.