DTG 'should lead 3DTV development'

Tuesday, June 2 2009,

A majority of the Digital TV Group's members have said that the trade body should assume a leadership role in the development of standards for 3D television.

The industry association for digital TV in the UK counts broadcasters and equipment manufacturers among its membership base. Sky, which revealed a 3D television solution based on its existing Sky+ HD infrastructure in December 2008, is a principal member.

The DTG launched a consultation on 3D television in March and published the findings today.
"While most members agreed that current systems were too immature for a successful
market launch, 3DTV could, however, become a mass entertainment medium in the UK
within three to five years, and the UK could lead the world," the DTG said, with 78% of consultation respondents agreeing that 3DTV "was an evolutionary next step for high definition TV".

However, the DTG noted that "some members said they feared de facto, non-open standards, would result from the technology decisions made by first providers... likely to be pay TV operators keen to differentiate their platform and consumer proposition".

"Technology decisions made by these players may not suit the current or future needs of free-to-air
broadcasters," the consultation found, "who will require additional spectrum for 3DTV if it is not to be an exclusive pay-TV offering."
A "big majority" of DTG members said the DTG "should assume a leadership role on standards" to avoid a "standards battle".
The DTG is expected to report back to members on establishing its role in 3DTV development soon.