YouTube drives US online viewership
By Robert Briel | June 5, 2009
Americans watched a record 16.8 billion videos online in April, the number driven largely by a surge in viewership of YouTube, according to research by comScore.
In April, Google Sites once again ranked as the top US video property with 6.8 billion videos viewed (40.7% online video market share), a 15% increase versus March. YouTube.com accounted for more than 99% of all videos viewed at the property.
Fox Interactive Media ranked second with 513 million videos (3.1%), followed by Hulu with 397 million (2.4%) and Yahoo! Sites with 355 million (2.1%).
Nearly 152 million US Internet users watched an average of 111 videos per viewer in April. Google Sites reached an all-time high of 107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo! Sites (45.4 million) and Hulu (40.1 million).
Other notable findings from April 2009 include: 78.6% of the total U.S. internet audience viewed online video.
The average online video viewer watched 385 minutes of video, or 6.4 hours. 107.1 million viewers watched 6.8 billion videos on YouTube.com (63.5 videos per viewer).
49 million viewers watched 387 million videos on MySpace.com (7.9 videos per viewer). Hulu accounted for 2.4% of videos viewed, but 4.2% of all minutes spent watching online video. The duration of the average online video was 3.5 minutes.