TV Southasia beaming news to Pakistan
June 10th, 2009 - 11:36 UTC by Andy Sennitt

TV Southasia has become the first Indian current affairs television channel to be beamed directly to Pakistani homes, a company official said yesterday. “The broadcast started in Karachi Monday evening and around midnight in the rest of Pakistan,” Rathikant Basu, one of the promoters of TV Southasia, told IANS.

TV Southasia, which has an Indian arm Tara Newz, will provide news content from India to three countries - Nepal, Sri Lanka and Bangladesh - through collations with leading channels in each of the countries. “AAJ TV, the Pakistan arm of TV Southasia, will supply the content from Pakistan and also produce programmes,” said Mr Basu.

Asked whether the venture could face problems due to the frosty nature of relations between India and Pakistan, Mr Basu said: “I don’t think so. We won’t get into issues between governments. We won’t editorialise”.

The channel will be distributed through cable networks.