SingTel adds US TV Pack to mio TV
Singaporean telco SingTel has launched the US TV Pack for its IPTV service 'mio TV', giving its subscribers on-demand access to four genres of US television series.
The series available are Crime, Drama, Entertainment and Thriller, with each genre costing SGD 19.90 (US$ 13.71) per month for a 12-month contractual period. The US TV Pack features television series which have recently completed their run on mio TV's Season Pass, an on-demand service which offers customers the opportunity to watch the latest seasons of hit television shows as early as 24 hours after their US telecast .
“The success of Season Pass indicates that we have identified a demand in the market for US TV series to be made available almost immediately after their US premiere,” said Low Ka Hoe, Director of IPTV Business at SingTel. “US TV Pack enables TV fans who prefer a packaged ‘variety pack’ to access multiple series from their favourite genre at an affordable fee – and with the same convenience of having the content at their fingertips to watch any time they want.”
Every month, four or five fresh episodes will be added to each TV series, and will stay on the channel for repeated viewing for two months. There will be at least five series in each genre pack at any one time, and new titles will be added in the coming months. Titles available at launch include the latest seasons of Gossip Girl, Prison Break, Supernatural, The Mentalist and Grey’s Anatomy.
SingTel added a record 19,000 new customers for its IPTV service 'mio TV' in the first quarter of this year, bringing its total to 78,000 subscribers.